In my work for Longcat Co., I developed a cohesive brand identity for a stationary and lifestyle company offering stickers, cards, apparel, mugs, and trinkets. The brand centers around creating wholesome, thoughtful gifts with a homemade, imperfect charm. I incorporated playful, cat-themed elements to add personality and appeal to cat lovers, while maintaining a casual, yet intentional aesthetic that resonates with customers. The result is a line of products that feel both heartwarming and effortlessly cool.